Hi, I’m Sam.

Building meaningful, measurable digital marketing experiences that elevate small businesses and not-for-profits.

Getting yourself in front of the right people, communities, and audiences is crucial to your growth.

With a mix of creativity, strategy, and a keen sense of what makes a brand stand out, I help your message reach those who truly matter.

Success in marketing is when people don’t just hear you— it’s when they connect, engage, and become part of your story. I’d love to help you get there.

Am I the right fit?

With a blend of creativity, strategic thinking, and an intuitive understanding of what makes a brand shine, I work to amplify your message so you can keep doing what you know best.

From taking an album full of bird song to #1 on the ARIA charts, to multiplying the conversion rates of small businesses online, I’m here to help you make a lasting impact.

Whether it's clarifying your voice or creating marketing systems that flow effortlessly, I make sure every part of your communications feels as genuine as the work behind it.

Together, we can explore making your marketing feel authentic and effective, keeping things low fuss and jargon-free.

  • I've spent a decade working across sectors with small businesses and NFPs. I know what makes these organisations tick, and what their audiences, communities, and converting supporters and clients love.

    With these long-term insights, I pull together strategies that speak to your customers’ goals and pain points, making it easier for your brand to stand out.

  • You need achievable short-term goals to get to your north star.

    I specialise in developing thoughtful, innovative, and enduring marketing strategies that maximize impact without stretching the budget.

    By breaking down your short, medium, and long term-objectives, I'll build sustainable marketing strategies that support your north star, hold true to your budget, and (hopefully!) render me useless.

  • Amplifying a message is the first step: but a rich, engaging strategy is in fostering genuine connections. I focus on engaging the right audience in the right way, ensuring that every interaction with a brand is meaningful and impactful to you.

  • I pride myself on my ability to create personalised solutions that reflect the essence of each organisation.

    My thoughtful approach fosters collaboration among you, your team, and me, and builds lasting relationships, making the marketing journey delightful and ultimately yields rewarding results.

Services

We’ll work together to figure out what will suit you best.

Every service will be tailored to your specific needs, but here are a few examples of what I can do for you.

  • Website and digital experience strategy

  • Strategic marketing and communications planning and implementation

  • Social media strategy

  • Content creation and storytelling

  • Marketing team workshop facilitation

  • Event and project management

How’s that sounding?

The first thing we’ll do is have a half-an-hour chat and discuss the best way we can work together.

Questions answered

  • Everything starts with a 30 minute chat about what you'd like to achieve with your marketing.

    Every engagement is unique, so these sessions are designed for us to heave a good conversation about how I can be most effective for you.

  • My career spans working with small businesses and not-for-profits who are keen to ensure their marketing dollar goes as far as it can. The through-line between these two is about reaching the most fruitful audiences, the most effectively.

    However, if you don't fit in those categories and feel we'd be a good fit anyway, feel free to reach out.

  • My approach is always about making sure we can get some short-term wins first, and set ourselves up for the long-term. Here's how I'd get started with you, end-to-end:

    • We'll have an initial 30 minute chat, so I can understand your goals, and what you'd like to achieve from us working together

    • I'll then pull together an outline of work as a proposal, often with a few different options for what I think might work, and include a quote for the work

    • This is where I'd love to hear back from you: did I nail the requirements? Does the proposal makes sense? Does something need tweaking?

    • Once we sign off, I'll get to work for you. To get a sense of how I'd approach this, take a look at some of the details listed in my services.

    • Generally, I love to collaborate with you as much or as little as you'd like. I'm happy to take a prompt and run with it, or workshop ideas and strategies together with you. Whatever helps you best here.

    • At the end, you'll have a practical, outcomes-focused strategy and plan for your marketing and communications, complete with a how-to on the roll out.

  • Probably! I've spent the last decade working with small businesses and not-for-profits, so narrow budgets and I are well acquainted.

    I'll always keep your most impactful goals top of mind, and highlight where something might be more cost efficient if it was done outside of my services.

    To give you a sense of pricing, for a one-off marketing plan starts in the realm of $880 to $1650, depending on the size of what you'd like to achieve.

  • I'd love to say ‘immediately!’, and sometimes that is the case. But generally speaking, a good indicator of knowing if something is working is generally 1 to 3 months after we've implemented it.

    When I build you a strategy, I'll always give you a few actions and anticipated results based on:

    • What you can expect now (within a month)

    • What you can expect next (within a quarter)

    • What you can expect later (within a year)

    My approach is always to build something that is sustainable and scales with your business.

    That doesn't always mean 💥instant, fast, explosive results 💥 within a week, but it does mean you'll have real, thoughtful solutions that nurture your long-term success.

  • Yes! This can happen in a set of different ways, as an example:

    • We set up a retainer, where I work on your business or project for a set number of hours

    • I can also set up a training session with you and your team, complete with documentation

    • We can come back after 3, 6, or 12 months to review where we're at and revisit the strategy

  • Yes! You can find them here. You can also take a look at my LinkedIn profile to get a detailed understanding of my background and capabilities.

  • The most important metric for me is the one you're basing your success on. That could be:

    • An increase in your customer base

    • Converting one-off customers to returning customers

    • Growing a community of engaged supporters

    What I'm less interested in, however, is vanity metrics: stats that look amazing on the surface but don't necessarily mean results. Examples are the number of social media followers or the number of views on a video.

    Though all these metrics come together to paint a picture of your success, your success metrics will always be the ones that frame my strategies.

  • Let's figure it out! It's not your job to figure out your marketing, it's mine. Contact me, and we'll take it from there.