Marketing services

Every business, organisation, and project is unique. The best results start by clarifying your objectives, defining success, and creating a plan that fits both your goals and budget.

So whether you’re looking to grow your brand, launch something new, or perfect your messaging, we’ll always start by figuring out what’s most important (and impactful) to you.

But here are a few more specific ways that could take shape.

Strategic marketing and communications advisory

Thoughtful, short and long-term strategies that make sense for where you are now and where you want to go, with clear steps on how to get there.

With a clear, customised strategy, you can plug into your channels with clarity.

This could look like:

  • A market analysis compared with your position

  • Your goals and objectives (short and long term), with achievable metrics

  • A clearly defined target audience, and what they want from you

  • Your key messages

  • Strategies and their tactics

  • An implementation timeline

  • Any additional budgets required

Website and digital experience strategy

Your website is often people's first impression of your brand—it should be an experience that leaves a lasting impression. I’ll help you create a seamless digital journey, from site design to functionality, that speaks to your audience’s needs.

This could look like:

  • Creating and implementing a web content strategy, sitemap, and suggested execution

  • Clarifying audiences and mapping your user's journey through your website and designing for key decision and conversion points

  • Creating an inventory of your already existing website, and evaluating what to keep, delete, or edit

  • Search Engine Optimisation (SEO) and performance optimisation

  • Implementing user experience (UX) and user interface (UI) principles

  • Personalising, lead generation, and engagement feature implementation

  • Analytics and user feedback setup

  • Security and privacy audit

Social media strategy

We’ll build a social strategy that feels effortless and aligns with your brand’s voice—making your audience feel connected and part of a community, not sold to.

It's about the slow build of loyal audiences with this one.

This could look like:

  • Defining how your brand's voice adapts to different platforms

  • Platform selection and audit

  • Creating content pillars which align with your brand and social media community

  • Establishing content formats achievable for you (eg Q&As, behind-the-scenes, user-generated, educational)

  • Instituting easy engagement tactics

  • Setting growth goals for followers and consequent conversions

  • A social media schedule with a blend of easy win and high impact content

Content creation and storytelling

I’ll help you design content that captures attention and resonates, building authentic connections through repeated, memorable messaging.

That can be through sales, donations, or returning to engage with you again. The nice thing is we can repeat ourselves - you wouldn't believe how saying the same thing over and over (and over) again helps build a brand.

This could look like:

  • Core messaging reflecting your brand mission and value proposition

  • Crafting a brand story which defines why you exist

  • Defining content themes which align with your goals and audience interests

  • Identifying content formats (blogs, emails, videos, podcasts)

  • Creating a list of content pieces with a detailed strategy and content calendar

  • Identifying and creating partnerships or collaborations to help bolster your own story

Marketing team workshop facilitation

A great idea only comes to life with a unified team fully backing the vision. There's not much that brings me more joy than bringing teams together through thoughtful, collaborative workshops.

The really great ones not only inspire but also align everyone with the bigger picture. It’s about building a safe environment, fostering a place of delight, and helping your team feel like they know what to do weeks and months after the workshop.

This could look like:

  • Working with you to define the goals, objectives, outcomes, and audiences of the session

  • Designing a workshop, with unique and engaging activities, based on your brief, working with you to refine the session

  • Creating a detailed agenda for your team to be able to review and prepare

  • Within the workshop, ensuring full and equal participation, mutual understanding, collaborative decision frameworks, and shared responsibility

  • Facilitating learning (with a balanced schedule)

  • Acting as a servant leader - this is about you and your team

Event and project management

Give me your vision and I'll take it to execution: we'll breathe life into your event or campaign.

I’m here to ensure everything runs smoothly—on time, on budget, and aligned with your goals—so you can focus on being present in your work.

This could look like:

  • Initial project and event plan, with timeline, tasks, risks, and communication expectations

  • Vendor and partner coordination

  • Event/project design, through creative and program development

  • Budget management, tracking, and reporting

  • Team coordination and leadership, ensuring all teams understand and deliver their responsibilities

  • Execution and on-the-day coordination

  • Post-project debrief and retrospective on results and lessons learned

  • Post-event/project communications with stakeholders, attendees, thank-yous and surveys

Something completely different

None of the above sounding quite right, but you want to see if I'm the right fit anyway? Great! I'd love to chat it through with you.

This looks like:

  • You contacting me :)